Sprint Joins Motorola, Bono and Bobby Shriver in RED

The RED MOTORAZR V3m, from Motorola, a new wireless phone designed exclusively to support (RED), an initiative founded by Bono and Bobby Shriver to raise awareness and money for The Global Fund. The Global Fund is an innovative public-private partnership created to finance a dramatic turnaround in the fight against AIDS in Africa with an emphasis on women and children.

As the exclusive worldwide wireless partner for (RED), Motorola is developing unique products and partnering with leading wireless operators to enable consumers to help fight HIV/AIDS in Africa. The RED MOTORAZR is the first in a series of products in the U.S. to benefit The Global Fund. Both Motorola and Sprint will contribute directly to the fund with each RED MOTORAZR sold at Sprint.

On Sprint’s Power VisionSM network, RED MOTORAZR will join MOTOKRZRTM, MOTORAZRTM and MOTOSLVRTM as the only versions of these handsets.

The RED MOTORAZR as well as MOTOKRZR, MOTORAZR and MOTOSLVR are expected to be available from Sprint in early November. Customers can register at www.Sprint.com/RED to be contacted about purchasing RED MOTORAZR as soon as it becomes available. Packaged with a stylish red headset, the phone will cost $304.99 or $64.99 with a two-year agreement and a mail-in rebate. For additional information on the RED MOTORAZR V3m, please visit http://www.hellomoto.com.

Motorola’s support for (RED) includes the launch of Studio RED (www.motorola.com/red), a series of physical and virtual destinations and initiatives created to enhance consumers’ mobile experience with (PRODUCT) RED. Studio RED, a place “Where Desire Meets Virtue,” keeps consumers up-to-date on Motorola activities with (RED), purchase benefits and rewards. It also offers exclusive content, including limited edition wallpaper, ringtones and video casts.