The Internet Advertising Revenue Report

Published Thu, 2007-05-24 17:34 Internet

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have released the Internet Advertising Revenue Report which shows record results for the full year and final quarter of 2006. Internet advertising revenues in the U.S. continued upward totaling $16.9 billion in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 billion, representing record revenues for a single quarter and a 35% increase over same period in 2005.

The report states that search, display, classifieds and lead generation all continue to grow at a healthy rate with an increase in both performance-based and CPM or impression-based pricing. Consumer advertisers continue to represent the largest category of internet advertising spending.

“The results for 2006 show the internet continues to offer marketers the widest spectrum of advertising formats, from search-based text ads to dynamic rich-media and broadband video ads,” notes Peter Petrusky, director, Advisory, PricewaterhouseCoopers. “Online publishers may continue to experience growth as marketing budget allocations to all interactive forms continue to increase.”

A copy of the full report is available at www.iab.net/resources/ad_revenue.asp.

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